Cold calling's still hard, even with AI. Most SDRs suffer through 3 months of botched calls, awkward manager roleplays, and outdated scripts before they get decent at it.
AI roleplay changes this. Top teams using it see ramp times drop by around 50% with unlimited practice, instant feedback, and realistic scenarios.
We've analysed 9 leading platforms. Here's what you need to know.
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Quick comparison table
Detailed tool reviews
Overvue
A lot of fun, and very easy to use - unlimited custom scenarios on all pricing tiers with strong gamification and social elements designed to drive consistent practice & competition.
Pricing: $24.99/month for solo users. $100/seat for teams. All plans include unlimited scenarios.
Key features:
- Easily create your own custom bots
- Library of pre-built bots
- Change bots personality settings & difficulty
- Unlimited custom scenarios
- Leaderboards for team competition
- Levelling system with achievements
- Real-time performance feedback
- Objection handling feedback & ideas
- Ability to add friends
- Great for both solo users, and teams
Best for: Teams or users wanting an ultra realistic voice, and maximum engagement through gamification at an accessible price point
Pros:
- Incredibly realistic voices
- Most affordable option at $24.99
- Extremely fun to use, feels like a game
- Transparent pricing publicly available
- No scenario limits even on basic plan
- Great for both solo users, and teams
Cons:
- Newer platform with less brand recognition
- Smaller user base compared to established players
When to choose Overvue:
- Teams under 20 reps
- Budget under $200/seat
- Need gamification to drive daily practice
- Want transparent pricing
- Solo SDRs wanting affordable unlimited practice
Bottom line: Exceptional value for teams prioritising engagement and unlimited practice opportunities, particularly for budget-conscious organisations or users.
Hyperbound
Enterprise-grade solution. Focuses heavily on security for larger organisations requiring compliance standards.
Pricing: Pricing not public. Contact sales for quotes, appears to be more expensive than other options.
Key features:
- AI scenario builder
- Very realistic voices
- Instant scorecards
- Post-call feedback
- Leaderboards
- SOC2 compliance
Best for: Large enterprise sales teams wanting a realistic roleplay option while requiring extensive security compliance
Pros:
- Offers scenarios other than just cold calls
- Realistic voices
- Enterprise-ready security with SOC2
- Comprehensive analytics dashboard
Cons:
- Likely too expensive for smaller teams
- Lacking incentivisation features to encourage training
- Can be confusing for those who only want cold calling
- Creating custom bots can be slow (2 weeks on average)
When to choose Hyperbound:
- Enterprise teams (50+ reps)
- Require SOC2 compliance
- Budget above $200/seat
- Complex security requirements
Bottom line: Hyperbound works for security-conscious enterprises willing to invest in premium technology, though smaller teams may find it overly complex.
Yoodli
Combines cold call simulation with advanced speech analytics, popular with communication-focused training programmes.
Pricing: Free trial available, $11/month for the basic solo plan, and $28/month for the advanced solo plan. Team plans are hidden.
Key features:
- Offers all kinds of simulations, including presentations (not just cold calls)
- Data-driven speech analytics (filler words, pace, clarity)
- Admin dashboards with team metrics
Best for: Teams prioritising communication skills and speech improvements.
Pros:
- Powerful speech analytics
- Trusted by major brands in communication coaching
- Comprehensive team metrics
- Not just sales focused
Cons:
- No gamification features
- Limited customisation options
- Can feel a bit confusing due to lack of roleplay focus
When to choose Yoodli:
- Focus on reducing filler words and improving pace
- Want free tier to test AI roleplay
- Need communication coaching beyond just sales
- Solo practitioners on zero budget
Bottom line: Best speech coaching option, great for teams who want to improve communication across the board.
PitchMonster
"Grammarly for sales". Focuses on framework-based coaching that aligns with existing sales methodologies.
Pricing: Custom seat-based pricing. Contact sales for quotes. Enterprise-focused model.
Key features:
- Cold, discovery, and demo roleplay scenarios
- Upload custom frameworks and methodologies
- Detailed scorecards with improvement suggestions
- Adjustable difficulty scenarios
- Integration with sales playbooks
Best for: Teams with established sales frameworks seeking consistent methodology adoption
Pros:
- Unlimited custom coaching criteria based on your playbooks
- Comprehensive call types (not just cold calls)
- Framework flexibility supports any sales methodology
Cons:
- Requires existing playbooks for maximum value
- Limited real call data integration
- Based on scripts, so can feel a little robotic
When to choose PitchMonster:
- Have detailed sales playbooks to upload
- Use specific frameworks (MEDDIC, SPICED, etc.)
- Need consistency in methodology adoption
- Want coaching beyond just cold calls
Bottom line: Shines when teams have detailed playbooks to upload, transforming existing methodologies into interactive practice scenarios.
ColdCALR
Offers unlimited usage on their solo plans. User interface and experience can be confusing.
Pricing: $34.99 for their solo plan. "Contact sales" for team plans.
Key features:
- Unlimited use across all scenarios
- Post call AI analysis
- Script writing assistance
- Ability to create custom scenarios
Best for: Small local business teams who do not need much complexity
Pros:
- Unlimited usage, no limitations on the solo plan
- Offers other types of calls, not just cold calls
- Ability to create custom scenarios
- 30 day money back guarantee
Cons:
- Scenario builder requires more manual setup than some competitors
- Voice quality varies - some users report it doesn't quite match the realism of newer solutions
- User interface takes some getting used to
When to choose ColdCALR:
- Want to test AI roleplay risk-free (30-day guarantee)
- Small local business with simple needs
- Budget around $35/month
- Don't need team features or gamification
Bottom line: Their guarantee removes the risk for small teams who want to give AI roleplay a go. Might be worth a shot if you're on a budget, though some teams might prefer more polished alternatives.
Second Nature
Lets teams create scenarios from existing documentation and presentations.
Pricing: Custom enterprise & team pricing.
Key features:
- Upload docs/presentations for scenario creation
- Freeform scenario builder
- AI-powered feedback engine
- Manager dashboards with team insights
- Full LMS/CMS capabilities beyond just roleplay
- Strong focus on compliance (GDPR, SOC2, CCPA)
- Multiple language support
Best for: B2C teams (especially insurance) wanting to rapidly convert existing materials into practice scenarios
Pros:
- File-based automation speeds scenario creation
- Flexible scenario building from various sources
- Strong manager dashboards
- Comprehensive LMS features if you need them
Cons:
- Originally launched in 2018 and has since upgraded to newer AI models, though some users still prefer the conversational flow of platforms built on the latest LLMs from the ground up
- Less focus on cold calling specifically - more general sales training
- Enterprise pricing likely expensive for smaller teams
- Primarily built for B2C and regulated industries, might not be ideal for B2B cold calling
When to choose Second Nature:
- B2C sales teams (especially insurance)
- Have loads of existing documentation to convert
- Need full LMS capabilities
- Operate in regulated industries
Bottom line: If you're doing B2C sales (particularly insurance) and have loads of existing content to convert, it's worth a look. For B2B cold calling specifically, there are probably better options that feel more natural and focus on what you actually need.
Nooks
Bundles roleplay capabilities with its AI-powered dialer, creating an integrated outbound calling experience.
Pricing: Bundled with AI dialer packages. Package-based pricing model. Contact for specific rates.
Key features:
- AI bots created from real calls
- Performance analytics
- Simulated dialer environment
Best for: SMB teams already using or considering Nooks' dialer platform
Pros:
- Simulated dialer experience mirrors real calling
- Integrated with actual calling platform
- Realistic voices
- Outbound-specific design
Cons:
- Only scores calls within own dialer
- Limited scenario variety
- Less robust analytics than dedicated roleplay tools
- If you're not using Nooks, you can't use it
When to choose Nooks:
- Already using Nooks dialer
- Want integrated dialer + roleplay experience
- SMB outbound team
- Don't need standalone roleplay features
Bottom line: Makes sense for teams committed to their dialer ecosystem, but standalone roleplay seekers will find more robust options elsewhere.
Coachable AI
Emphasises ICP-based training with analytics for identifying skill gaps. Focuses on three use cases: hiring, onboarding, and scaling teams.
Pricing: Starts at $178/rep/month.
Key features:
- ICP scenario builder for target segments
- Voice roleplay capabilities
- Custom scorecards (MEDDIC, SPICED, Challenger, etc.)
- Team dashboards with skill gap analytics
- Hiring assessment mode
- Performance tracking
- Leaderboard gamification
Best for: Data-driven teams focusing on ICP-specific training who also need hiring assessments
Pros:
- ICP-based scenario building ensures relevance
- Skill gap analytics help identify weak spots
- Hiring and onboarding in one platform
- Custom scoring for various methodologies
Cons:
- $178/rep/month sits at the higher end of the market
- Newer to market with a growing customer base
- Limited public reviews available to gauge user experience
- Worth requesting a demo to assess roleplay quality firsthand
When to choose Coachable AI:
- Need hiring assessments alongside training
- Want ICP-specific scenario building
- Budget allows $178/rep/month
- Data-driven approach to skill gaps
Bottom line: Shows promise for teams wanting data-heavy ICP-focused training combined with hiring assessments. The higher price point means you'll want to test it thoroughly against established alternatives before committing.
Luster
Takes a predictive approach to sales enablement. Uses analytics to identify and address skill gaps proactively.
Pricing: Not published. Contact sales for details. Enterprise pricing model.
Key features:
- Predictive Enablement™ engine to spot skill gaps before they impact deals
- Hyper-realistic practice simulations (in theory)
- Gamified skill drills
- Gap analysis tools
- Dashboard analytics
- Performance forecasting
- Team insights
Best for: Enterprise teams wanting predictive insights into performance
Pros:
- Predictive analytics identify issues early
- Gamified skill drills maintain engagement
- Proactive coaching recommendations
Cons:
- Launched June 2024 - still establishing its track record in market
- As with many new platforms, some users report the roleplay experience can vary
- Pricing not disclosed publicly
- Smaller customer base compared to established players
When to choose Luster:
- Enterprise team wanting predictive analytics
- Proactive approach to skill gaps
- Budget for enterprise pricing
- Willing to test newer platform
Bottom line: Luster's predictive approach is interesting for teams focused on proactive skill gap identification. As a newer platform, it's worth testing thoroughly before committing.
Pricing breakdown
The cold call roleplay market shows significant pricing variation, from free tools to premium enterprise solutions:
Budget-friendly options ($0-$50/month):
- Yoodli: $0 starter tier (limited features)
- Overvue: $24.99/month
- ColdCALR: $34.99/month
Mid-market solutions ($50-$200/seat):
- Overvue: $100/seat (full gamification)
- Coachable AI: $178/rep
- Most tools in this range require sales contact
Enterprise premium (custom pricing):
- Hyperbound: Higher tier, SOC2 compliant
- Luster
- PitchMonster: Seat-based custom pricing
- Second Nature: Volume-based enterprise deals
Value analysis: Best value depends on what you need. Overvue packs the most features at the lowest price - unlimited scenarios, gamification, realistic voices, $24.99/month. Yoodli's free tier works for testing the concept, but you'll hit limits fast. Hyperbound's premium pricing only makes sense if you need SOC2 compliance and can't budge on that.
Feature comparison
Custom scenarios
Unlimited options:
- Overvue
- ColdCALR
- Hyperbound
- PitchMonster
Limited/tiered:
- Nooks (basic customisation)
- Yoodli (varies by plan)
Gamification elements
Full gamification:
- Overvue (leaderboards, levels, ranks, achievements, competitions, friends)
- Hyperbound (leaderboards)
- Coachable AI (leaderboards)
No gamification:
- ColdCALR
- Yoodli
- PitchMonster
Analytics depth
Advanced analytics:
- Hyperbound (comprehensive dashboards)
- Overvue (detailed post-call scorecard & team performance analytics)
- Coachable AI (skill gap analysis)
- Luster (predictive insights)
- Yoodli (speech analytics)
Basic reporting:
- Nooks (limited to dialer metrics)
- ColdCALR
Best tool by use case
If you're a solo SDR on a budget: Overvue at $24.99/month gives you unlimited practice with proper gamification. Runner-up: Yoodli's free tier if you want to test the concept first.
If you're managing 5-20 reps: Overvue at $100/seat. The gamification actually gets reps practicing voluntarily. Runner-up: Second Nature if you're B2C-focused.
If you're enterprise (50+ reps) and need compliance: Hyperbound. It's expensive, but you need SOC2 and can afford custom pricing. Runner-up: Luster for predictive analytics.
If you want the absolute best value: Overvue - unlimited scenarios at the lowest price point. Runner-up: Yoodli's free tier.
If you need varied scenarios beyond cold calling: PitchMonster - framework-based with discovery and demo scenarios. Runner-up: Hyperbound.
If your team needs it to be fun: Overvue - comprehensive achievement system, play with friends, realistic voices, feels like an actual game. Runner-up: Hyperbound.
If you're focused on speech patterns: Yoodli - detailed communication metrics on filler words and pace. Runner-up: PitchMonster.
How to choose the right tool
Choosing a cold call roleplay tool isn't that complicated. Here's what you should think about:
Team size: Solo SDRs and small teams need transparent pricing and self-service setup. Overvue and Yoodli let you sign up and start practicing immediately. Massive enterprises need admin controls, compliance features, and team analytics - that's Hyperbound territory.
Budget: Work out the real cost - seats, setup, training time. Tools with unlimited scenarios (Overvue, ColdCALR) save you money long-term compared to platforms that nickel-and-dime you per scenario. Testing Yoodli's free tier first costs you nothing.
What'll actually drive adoption: If your team needs gamification and competition to stay engaged, pick Overvue. Got detailed playbooks? PitchMonster or Second Nature. Focusing on communication skills? Yoodli's speech analytics.
Questions to ask vendors:
- How many custom scenarios can we create?
- What's the setup time for new users?
- Can we upload our existing playbooks?
- How do you ensure SDR adoption?
- What analytics are available for managers?
- How long does it take to create a new scenario?
(In our humble opinion) the tool your team actually opens daily beats the most feature-rich option.
Common mistakes when choosing
- Picking based on features you won't use
- Not considering what drives adoption on your team
- Ignoring the importance of transparent pricing
- Choosing enterprise tools when you're a 10-person team
- Focusing on brand recognition over actual fit
- Not testing with your actual reps before committing
FAQ
Do AI roleplay tools actually improve cold calling performance?
Short answer: yes. Teams using AI roleplay see ramp times drop by 25-30%, with noticeable improvements in booking rates and objection handling within 3-4 weeks. The difference? Reps who practice 15 minutes daily versus those who don't. It's not magic - it's just repetition without the risk of burning live leads.
Can AI roleplay replace manager coaching?
No, and it shouldn't. AI gives you unlimited practice and instant feedback on the basics - tonality, pacing, objection handling. But managers still need to coach on strategy, deal-specific nuances, and the judgment calls that AI can't teach. Think of AI as your sparring partner, not your boxing coach. It frees managers up to focus on the high-value stuff instead of running the same basic roleplays every week.
How much practice is needed to see results?
15-30 minutes daily. You'll typically see improvements after 10-15 sessions over 2-3 weeks. Five 15-minute sessions weekly beats one 2-hour monthly marathon. Consistency matters more than intensity - just like you wouldn't expect to get good at football by training once a month, cold calling's no different.
Do these tools work for industries beyond tech/SaaS?
Most platforms let you create custom scenarios for any industry. Though fair warning - some tools like Second Nature specialise in B2C scenarios (insurance, particularly), so if you're doing enterprise B2B, you'll want something more flexible.
What's the difference between free and paid tools?
Free tools give you basic practice with limited features - enough to see if AI roleplay works for you. Paid versions unlock team features, unlimited scenarios, analytics, gamification, and proper customisation. If you're just testing the waters, start free. If you're serious about results, you'll need paid features.
Can these tools help with interview preparation?
Some do. Yoodli specifically supports interview practice alongside sales scenarios, making it useful for job seekers. Though if you're purely focused on landing a sales role, you're probably better off with a dedicated cold calling tool to practice the actual job.
How do I measure ROI on roleplay tools?
Track the metrics that matter: ramp time reduction, improved booking rates, higher meeting conversion, and reduced manager coaching hours. Most teams see ROI within 60-90 days. If you're not seeing improvement by then, either adoption's rubbish or you've picked the wrong tool.
Quick decision guide
Budget under $50/month? → Start with Yoodli's free tier or Overvue at $24.99
Team of 5-20 reps? → Overvue ($100/seat) if you need gamification
Enterprise with compliance needs? → Hyperbound (custom pricing)
Have detailed playbooks to upload? → PitchMonster
Focus on speech patterns? → Yoodli
B2C sales team? → Second Nature
Already using Nooks dialer? → Nooks roleplay
Conclusion
The cold call roleplay market in 2025 has options for every team size and budget. Hyperbound leads on enterprise compliance and security. Overvue delivers unlimited scenarios and proper (very fun) gamification at $24.99/month. Yoodli's your go-to for speech analytics. PitchMonster excels when you've got detailed playbooks to upload.
Really, though, consistent practice matters more than picking the "perfect" tool. The best platform is whichever one your team actually uses daily. Not the one with the coolest features. Not the one your VP saw at a conference. The one reps open voluntarily. The one reps look forward to using.
Start with clear objectives. Know your budget. Be honest about what'll actually drive adoption on your team - gamification, analytics, or just dead simple to use.
Pick a free trial or affordable tier, establish a daily practice routine (15 minutes, that's it), and measure results after 30 days. See for yourself if your team using AI roleplay consistently outperforms those still doing the occasional awkward manager roleplay session.
Your SDRs will thank you. Your pipeline will thank you. And you'll actually begin looking forward to ramping reps.
Sources: Mindtickle Blog (2025), Industry Benchmarks: Cold Calling Success Rates 2024-2025, Yoodli Blog, PitchMonster Blog, Federico Presicci, Trellus AI, Reply.io Blog (2025), Nooks Blog, and product websites.
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